Corporate gifts keep the morale of employees on higher side and bring recognition and customer loyalty to the brands. A recent marketing survey related to corporate gifts says that although economic downturn has resulted in major cuts in advertising spendings, the expenditures on corporate gifts have gone down only marginally. Another survey of 2007 says, from among response received through various media for promotion, corporate gifts scored a 17% - higher than any other medium including print, television or the Internet. As per a survey conducted by a promotional merchandise website in 2007, 22.9% of respondents ordered promotional items for giving away as corporate gifts more than ten times per year. 41% of them ordered promotional merchandise between 1-3 times per year. Corporate gifts market is, in fact, stable across all sizes of buyers and budgets.

Most of the corporate gifts are under $50 including common gifts such as pens, diaries, business organizers, clocks, USB memory cards, promotional clothing and key rings etc. Of late, some novel items like stress toys, specially designed tools, digital equipments etc. have also become popular as corporate gifts. However, one negative trends has also been revealed by a survey. Some of the corporates have placed limitation on the worth of gifts that an employee can accept, others have totally banned corporate gifts in their organizations but these are only a few companies. Experts say that the trend will not spread much. Once the companies are convinced that they are not subject to any public scrutiny, corporate gifts will be the last thing that they will do away with.