The global market for dinnerware is
increasing slowly owing to changing patterns of shopping and consumers
preferences. Manufacturers are now creating stylish, delicate, and
attractive dinnerware to increase their sales. Catchy TV commercials,
Web marketing, and print media advertisements are published to publicize
ones brand.
Some famous manufacturers of dinnerware include Corningware (corelle),
Oneida, Mikasa, and Pfaltzfraff, Lenox, Noritake, Wedgwood, Royal
Doulton and Mikasa
Global Statistics
In 2005, the market reached $9billion, a marginal 3.1% increase from
the previous year. In 2006, the market grew 4.5% reaching to $36.9
billion.
Country-wise statistic
China
China is the leading country in dinnerware market with more than 5000
manufacturers and exporters. In 2005, US$2.8 billion of ceramic,
porcelain, and melamine dinnerware was exported in the percentage ratio
17:43:40 of the total export volume. This is 25% more than the export
revenue of the previous year. Export of porcelain dinnerware is mainly
to EU countries, reaching US$433 million in 2005. Plastic, melamine
dinnerware is chiefly exported to US, accounting for 36% of dinnerware
export. Apart from US and EU, Asia is also a big export market for
China.
United States
United States exports its dinnerware mainly to Canada with an estimated
of $22.8million in 2001. The dinnerware in US is imported mainly from
China(20%,$1.1billion), UK(19%), and Japan(18%). In 1998, US dinnerware
market reached $2billion mark.
European Union
European Union In 2003, the tableware and kitchenware of EU market was
estimated as 20.1Euro billion. France has the biggest market share of
25.2%, followed by UK(16.6%), Italy (15.2%), Germany(14.1%),
Spain(6.5%), Netherlands(3.4%), and Belgium(2.0%).
Between 2001 2003, Import in EU was calculated to be 9.4 billion euro
and 3.1 million tons. Germany is the lead importer(19.3%), followed by
Metalware is the imported mainly(25.2%), followed by
plasticware(24.0%), glassware(22.7%), cutlery(9.8%), porcelain(9.5%),
ceramic(6.7%), and woodware(2.1%). China is the lead importer. However,
glassware and plasticware are imported from the West.
In 2003, EU countries together exported 9.5billion euro. Leading export
countries were France(20.1%), Italy(19.2), Germany(17.7%) and UK(9.1%).