As per the 2006 Research & Markets
reports, the total worth of the home decor & furnishings (including
outdoor décor) market in the US was about $270 billion. There is
continuous desire among consumers to build a tranquil retreat in the
backyard for outdoor living & entertaining. There is a tremendous
rise in the sales of lawn, garden & outdoor living products growing
at an estimated 13.4% in last year to $41.3 billion despite the tough
economy & unpredictable weather. Gardening tools & accessories
are quite popular year round. It is one of the most booming market &
has got great demands for grills, patio sets, outdoor lighting &
decorative accents as stylish copper fire pits, colorful glass, metal
wind chimes & hand-painted patio sets.
There have been immense showcase of polyresin & cast stone
fountains in several classical architectural designs. It has been
estimated that the market for outdoor water feature is growing at about
10% to 20% annually. The fascinating gazing globes, whirling sprinklers
& copper bugs are now expanded into elaborate & colorful accents
as iridescent colored glass with metal wind chimes & garden stakes
in balloon, flower, bug & galaxy shapes.
While in garden statuary section, consumers were fond of fairies, bugs,
toads, angels & playing children themes. The sales have tripled each
year for many garden accessory manufacturing companies. In the global
market, a series of coach streetlights featuring bright white
solar-powered bulbs have entered for $199 to $399. The new styles in
pewter & antique copper are overtaking the traditional black pagoda
shapes.Bird feeding & housing are other outdoor décor items
whose sales are growing constantly. They have become more decorative &
have registered a growth rate of about 5% to 8% annually. Similar scene
can be seen in the patio furniture & accessories where the resin
sales have been fiat & there is more demand for affordable aluminum &
wrought-iron sets. Other items as grills, patio heaters, coolers &
fireplace pits remain strong sellers in the outdoor décor
category. There are now availability of upscale grills with multiple
burners, frying surfaces & sink connections.