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INDUSTRY OVERVIEW
The sale in case of the seasonal & holiday decoration sector is expected to grow by 45% in 2004 & is estimated to reach around $147 billions as per Ireland's Research & Markets in its 2004 Seasonal Decorating Report as well highlighting on the who, what, where, how much & why of Holiday & Seasonal Home Decorating industry.
With the growth in the consumers' passion for decorating their home for any holidays at a fast rate, this data is of utmost use to understand the sector. They are now openly accepting the growing partying & holidaying trend shunning the age old practice of the cocooning trend. With glamor, grandness & novelty adding the required zing factor to this entertaining act, people are now becoming more lenient towards their spending expenditure on party decorative items & party supplies & accessories. They now believe in making their every occasional holidays & seasonal parties a unique one where they are actively involved in the purchasing of decorative accents.
They are increasingly spending on the decorative items & this is evident from one of the finest examples which proved the growing trend. The 2004 Christmas celebration, for example, is a proven fact for this. The holiday & seasonal decorating is a big passion for USA's 85% population where celebrating Christmas takes the lead role. It topped at $14.1 billion in 2003 & the festival actually helps in generating more than half of all industry sales, $7.6 billion. As per the surbey conducted by the Unity Marketing among 1000 US households to figure out the growing consumer passion for decorations & how marketers & retailers can maximize their opportunities to sell to this market, the following pointers became prominent :
  • » Almost majority of households expected to new Christmas decorations for the 2004 season & is estimated to spend atleast $115 buying decorations.
  • » The shopping touched the peak in October/November.
  • » The ardent buyers, around 89%, were expected to turn first to discount department stores.
  • » In the year's mega buying list, candles were expected to top the decoration list
  • » Almost 70% decorated their houses & offices with the traditional Christmas red & green apart from gold, white & burgundy red.

The contemporary society believes in celebrating all the major holidays & parties with splendor 7 grandeur.
Home » Party Decorations

PARTY DECORATIONS



Parties are seen as mood boosters for many where people rejoice & rejuvenate themselves. With changing lifestyle, it has become a passion to decorate homes & offices with colorful party decorative items frequently or on an occasional basis. The trend has increased phenomenally wherein everytime new party themes coupled with new party ideas & decorations adorn the houses of the rich & famous. Party culture is a very integral part of a common man's lifestyle, & therefore, the party organizers aren't far in meeting up their demands & quenching them with their innovative ideas to make a party happening & memorable.
The party supplies & accessories consequently plays an indispensable role. The market is flooded with unique party decorative products which can add a zing factor to the event. As per the varied party occasions, these products make their mark in the scene.

Types
The party supplies & accessories consequently plays an indispensable role. The market is flooded with unique party decorative products which can add a zing factor to the event. As per the varied party occasions, these products make their mark in the scene.

Balloons
Balloons
Foil and Latex balloons available in thousands of styles make parties or any other event truly special.
  
Ice Bucket
Ice Bucket
Kitchen ware which comes in exquisite designs & shapes is also popular as a great wine accessory.
Christmas Decoratives
Christmas Decoratives
Christmas tree, bell, and other ornaments make Christmas all the more delightful.
  
Confetti
Confetti
Paper or metallic in variety of colors & imaginative shapes, bring joy to any happy occasion.
Garlands
Garlands
Garlands, draped across as table runners & hung from windows.
  
Tissue Papers
Tissue Papers
Various colored & patterned, like printed, etc, tissue papers are used for creative purposes too.
Party Costumes
Party Costumes
With growing trend of theme parties, these costumes have become almost essential.
  
Candles
Candles
Pillar, jar or taper all are used for their aesthetic value & scented ones are must for aromatherapy.

Headbands
Headbands
This hair accessory comes in a variety of designs and colors to match with any party dress.
  
Plastic Cutlery
Plastic Cutlery
Disposable cutlery are essential for mess free gatherings.

Flashing Stick
Flashing Stick
They bring more fun at parties, some of them are whirly.
  
Tumblers
Tumblers
Melamine or reusable plastic tumblers come in all varieties- monogrammed, printed etc.

Streamer
Streamer
Available in all imaginable colors, streamers come in great variety- shiny waving or metallic foil .
  
Masks
Masks
Complementing every party costume, masks are there for all purposes- Halloween or wedding.


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