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To cope up with toy industry, there is a constant need to manufacture interactive, innovative, and challenging games. Some of the top brands in toy industry include Barbie, Archies, Funskool, Hot wheels, Mattel, and Mitashi.
Europe, Japan and the United States have sate-of-the-art research, development, and manufacturing facilities, but due to low labor costs, China is the leading producer of toys and games, accounting for more than 70% of the global industry. Stuff toys account for maximum export from China.

Worldwide market for edutainment toys is expected to reach $7.3 billion by 2011.

US toy market reached s$22bn, with maximum sale of electronic and remote control toys. Automotive, art and craft for preschoolers, toddlers and infants increased by 2%, 4% and 5% respectively. Canada toy industry reached $1.5 billion in annual retail sales. In China, toy industry reached 2,000,000,000 dollars with an ever-increasing demand of electric toys, remote controlled toys, and plastic toys.

UK toy market was estimated to be worth £2.1 bn; Poland's toy market was valued at USD 289 million, a 30% increase of USD 214.7 million over 2004; and US toy industry reached $21.3 bn.

Global toys and games market increased by more than 11% accounting to US$86 bn.

The European toy industry grew 1.4% estimating at €17.3bn, with total imports over €9 bn. 22% of toys are exported to USA.
Other types of games include daring games, singing games, creative games etc.
Home » Toys And Games



Objects designed primarily for playing are known as toys. They not only serve as a source of entertainment but can also be educative and informative. Moreover, toys enhance creative and cognitive faculties of our mind. They are made of a wide range of materials such as plastic, wood, cloth, rubber, clay, metal etc. For example, stuff toys, puzzles, puppets, toy vehicles, building blocks etc. Some of the famous brands in toys are Barbie, Funskool, Hot Wheels, and Mattel.


An interactive, entertaining and educating activity having a goal and a set of rules, and involving one or more players is known as a game. This section classifies games for children as follows:


Chess Board Game
Chess Board Game
Competitive chess played with wood or plastic board & special pieces encourages strategical thinking.

Baby Toy
Baby Toy
Delicate babies need soft and harmless toys while exploring colors, shapes and sounds through them.

Card Game
Card Game
Countless card games exist that are liked equally by kids & grown ups mostly as party games.
Battery Operated Toy
Battery Operated Toy
When kids play with these electronic toys & see them moving on their own, they find tremendous joy in them.

Educational Board Game
Educational Board Game
They teach in fun way, from school subjects to logical thinking & even social interaction.
Preschool Toy
Preschool Toy
These role playing toys help kids in developing language, imagination & better understanding of the world.

Video Game
Video Game
These electronic games excite all as they interact with players to give audio-visual feedback.
Soft Toy
Soft Toy
Soft toys are not only loved by kids but are also popular as gifts & collectible among grown ups.

Puzzle Board Game
Puzzle Board Game
From popular word game like scrabble to advanced strategy game like chess, they are great entertainers.
Stuffed Toy
Stuffed Toy
These plush toys are made of cloth, plush, or other textiles, & stuffed with straw, beans, plastic pellets, fibers etc.

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