To cope up with toy industry, there is a constant need to manufacture interactive, innovative, and challenging games. Some of the top brands in toy industry include Barbie, Archies, Funskool, Hot wheels, Mattel, and Mitashi.
Europe, Japan and the United States have sate-of-the-art research, development, and manufacturing facilities, but due to low labor costs, China is the leading producer of toys and games, accounting for more than 70% of the global industry. Stuff toys account for maximum export from China.

Worldwide market for edutainment toys is expected to reach $7.3 billion by 2011.

2006
US toy market reached s$22bn, with maximum sale of electronic and remote control toys. Automotive, art and craft for preschoolers, toddlers and infants increased by 2%, 4% and 5% respectively. Canada toy industry reached $1.5 billion in annual retail sales. In China, toy industry reached 2,000,000,000 dollars with an ever-increasing demand of electric toys, remote controlled toys, and plastic toys.

2005
UK toy market was estimated to be worth £2.1 bn; Poland's toy market was valued at USD 289 million, a 30% increase of USD 214.7 million over 2004; and US toy industry reached $21.3 bn.

2003
Global toys and games market increased by more than 11% accounting to US$86 bn.

2002
The European toy industry grew 1.4% estimating at €17.3bn, with total imports over €9 bn. 22% of toys are exported to USA.
Other types of games include daring games, singing games, creative games etc.